Strategic financial leadership
Virtual Finance DirectorFinance Director expertise without the full-time cost.
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Certified Partner
Trustpilot 4.9/5
Fixed Monthly Fees
Strategic Financial Leadership
Board-level expertise when you need itFunding & Growth Planning
Navigate investment, expansion, and exitFraction of Full-Time Cost
From £800/month vs £80k+ salary
Strategic Questions
You might be wondering...
- Should we hire a full-time finance director?
- How do we improve profitability and cash flow?
- What are our key financial metrics and KPIs?
- How do we plan for growth, funding, or exit?
Our Virtual Finance Directors provide the strategic insight and leadership you need to succeed.
Services
Virtual Finance Director Services
David Peters
Former CEO, SaaS Company
“Having a VFD was like having a co-pilot who understood the financial side completely. The strategic guidance and investor preparation were game-changing.”
What's Included
How We Support Your Business
Our Virtual Finance Directors provide board-level financial leadership, strategic planning, and the expertise you need to scale, secure funding, or plan your exit.
Monthly board reports and KPI dashboards
Cash flow management and working capital optimization
Business valuations and exit planning
Funding applications and investor presentations
Financial systems review and implementation
Board-level financial leadership and advice
Direct access to your dedicated finance director
£900 - £1,600 + VAT
Startup Pricing
All fees agreed upfront and fixed after our free consultation
Why Choose Proactive
Why Proactive VFD?
Senior Expertise, Flexible Cost
Get FD-level insight without the six-figure salary and benefitsStrategic Business Partner
We work alongside you to drive growth, not just report numbersData-Driven Decision Making
Clear financial intelligence to guide your most important decisionsScalable Support
From a few hours a month to full strategic support as you grow
Packages
What You Get
Choose the package that fits your needs
As a general rule, allow between 1%-1.5% of turnover to cover accountancy and tax expenses
- Request Pricing
VFD Essential
- 8 hours per month
- Monthly board reports
- KPI dashboard setup
- Strategic financial advice
- Email & phone support
- Quarterly business reviews
- Request Pricing
VFD Plus
- 16 hours per month
- Everything in Essential
- Cash flow forecasting
- Funding & investor support
- Budget planning
- Monthly strategy sessions
- Request Pricing
VFD Premium
- 32+ hours per month
- Everything in Plus
- Board meeting attendance
- Exit planning support
- M&A advisory
- On-demand strategic counsel
Every plan includes free Xero software, unlimited advice, and fixed monthly fees.
Frequently Asked Questions
Common questions about Virtual Finance Directors
A regular accountant focuses on compliance—filing returns, preparing accounts, and keeping records. A Virtual Finance Director provides strategic leadership—helping you make better business decisions, plan for growth, manage cash flow, and achieve your goals. Think of it as the difference between a bookkeeper and a CFO.
Our VFD services start from £800-£1,200 per month for 8 hours of support, scaling up based on your needs. This is a fraction of the £80,000-£120,000+ it costs to hire a full-time FD, plus you only pay for the time you need.
VFD support makes sense when you’re turning over £500k+, planning significant growth, seeking investment, facing cash flow challenges, or making strategic decisions that need financial insight. If you’re asking ‘what should we do?’ rather than ‘how do we file this?’, you need a VFD.
Yes. We prepare financial projections, investor-ready business plans, valuation models, and pitch materials. We also help you understand your funding options and prepare for due diligence. Many of our VFD clients have successfully raised funding with our support.
That’s a good problem to have! As you scale, we can increase VFD hours, help you recruit a full-time FD, or continue providing strategic oversight alongside your internal finance team. We’re flexible and focused on what’s best for your business.
Book a free consultation where we’ll discuss your challenges, goals, and what VFD support would look like. We’ll propose a tailored package and timeline, and you can start seeing the impact within the first month.